Media Masters – Jessica Gioglio, Dunkin’ Donuts

I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored. Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013. More from Media Masters Media Masters on…

Boston Business Journal Interview

I did a quick interview with the Boston Business Journal earlier this week after the Celtics won their “Social Madness” competition for large social brands in the Boston area. The interview talks about the Celtics’ strategy on digital, social and video content. Interview: Celtics’ head of social media: Email is still king

Q&A on Sports and Social Media

The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on October 26, 2011. Congrats on keeping the Celtics site within the top 5 most trafficked (among NBA sites), what’s the key to that success? Stringer: When I first joined the Celtics in 2005, our team was not a championship…

What Is the Value of a Facebook Fan?

I’ve done a bunch of social media panels, and a favorite query at these events goes something like this: “How much is a Facebook fan worth?” Depending on which study you read, you’ll see estimates ranging from a few dollars each to $120 dollars a head. And I always tell people, if the answer is…