Category: Instagram
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2026
Oct 29How Meta Picks Which Ad You See, According to Meta
Meta just explained how it picks which ad you see. Here's the plain-English version and what it means for your ad creative.
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2025
Jul 2DTC Case Study: Swimwear Client
Scaling a direct-to-consumer swimwear brand on Meta through 2025: lowering customer acquisition cost while increasing volume, and what actually moved the numbers.
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2019
Apr 23If Instagram Likes Go Away, It’s the Beginning of the End for Influencers
Late last week, a TechCrunch story made the rounds on Twitter that Instagram was considering removing the likes count from organic feed posts.
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2019
Apr 1I (Don’t) Want My IGTV
Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram can’t seem to figure out long-form video.
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2019
Mar 14Instagram, Tom Sawyer, The Terminator and Don Draper
I'm almost convinced Facebook staged Wednesday's all-day near-blackout on purpose.
