The Boston Globe Goes Inside the Celtics’ Social Media Efforts

The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from the front office getting an inside look at our digital marketing initiatives. There’s a lot more to it than the article covers, and many people in our…

Working in the Sky

Until the last 18 months or so, the airplane was the one place where you had no choice but to disconnect from your digital life. If you’re lamenting the introduction of wireless on most of the major airlines, you probably skew a bit crotchety anyway. Face it: on a cross-country BOS>LAX trip, how else am…

Five Guidelines for Effective Twitter Hashtag Marketing

Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the case of the hashtag, it evolved from Twitter users’ desire to categorize their thoughts into groups. As the legend goes, @chrismessina, an early adopter of Twitter, suggested…