Category: Vendors
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2026
Aug 3The Urgency Was High
A brand selling $2,000 shower systems had wired its lead event to a button click. No form, no name, no email. Meta did exactly what it was told and went and found people who like clicking buttons. It is very good at that.
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2018
Aug 3Interview: Bring your traditional brand into the digital world
I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked…
