I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked about here still resonates today.
Category: Vendors
Ten Easy Digital/Social Predictions for 2013
I’ll spare you a plodding introduction. Prediction lists are quick and easy. Here’s 10 of them for 2013. Google+ Rises – Google, the company that made its fortune in search, will figure out that G+ isn’t a social network, it’s a content directory. Google+’s best chance at success lies in its bread and butter –…
My love/hate relationship with LinkedIn
I check LinkedIn almost every day. It’s an incredible tool for keeping track of my professional network, and it’s partly responsible for changing the way I think about my career. Thanks to connections cultivated through LinkedIn, conference speaking opportunities, job offers and important business connections have fallen in my lap. Maintaining my LinkedIn profile and…
How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with 3-Point Play, our basketball prediction game. Celtics 3-Point Play was a first-of-its-kind NBA team Facebook application when it launched in 2009. It’s helped the Celtics collect data…
10 Tips for Vendors Pitching Sports Marketers
If you work in a marketing capacity for a professional sports team, you’re a target. You’re constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers who want to sell you dime-a-dozen virtual products that won’t increase your bottom line, and are largely built on hype. Countless companies are all selling the same…