Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram canâ€™t seem to figure out long-form video.
Chasing snow at Zion National Park: How to market a unique experience
Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a “limited-time offer,” it’s generally because sales are slow, and not because quantities are running out.
Interview: Bring your traditional brand into the digital world
I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked about here still resonates today.
Go See America
If you follow my Instagram (http://www.instagram.com/peterstringer), you probably think I travel every week. I wish that we’re the case. If anyone wants to pay me to do that, I’m all ears. But in the last few months, I’ve really rediscovered my love of photography through my passion for travel. I take my Nikon with me…
Media Masters #18 – Bob Ryan, Legendary Boston Globe Sportswriter
Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses his outstanding career, how sports journalism has evolved over his newspaper days, and talks about his new book, “Scribe: My Life in Sports.” For a kid who…