Category: Storytelling
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2019
Apr 1I (Don’t) Want My IGTV
Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram can’t seem to figure out long-form video.
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2019
Feb 24Chasing snow at Zion National Park: How to market a unique experience
Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a "limited-time offer," it's generally because sales are slow, and not because quantities are running out.
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2018
Aug 3Interview: Bring your traditional brand into the digital world
I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked…
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2017
Mar 8Go See America
If you follow my Instagram (http://www.instagram.com/peterstringer), you probably think I travel every week. I wish that we're the case. If anyone wants to pay me to do that,…
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2015
Jun 12Media Masters #18 – Bob Ryan, Legendary Boston Globe Sportswriter
Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses…
