Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram can’t seem to figure out long-form video.
Storytelling
Chasing snow at Zion National Park: How to market a unique experience
Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a “limited-time offer,” it’s generally because sales are slow, and not because quantities are running out.
Interview: Bring your traditional brand into the digital world
I did this interview in 2015 at the DMA Conference in Boston about making traditional brands … Interview: Bring your traditional brand into the digital worldRead more
Go See America
If you follow my Instagram (http://www.instagram.com/peterstringer), you probably think I travel every week. I wish that … Go See AmericaRead more
Media Masters #18 – Bob Ryan, Legendary Boston Globe Sportswriter
Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some … Media Masters #18 – Bob Ryan, Legendary Boston Globe SportswriterRead more