Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the case of the hashtag, it evolved from Twitter users’ desire to categorize their thoughts into groups. As the legend goes, @chrismessina, an early adopter of Twitter, suggested…
Category: Branding
Dabbling in Pinterest as an Early Adopter in Pro Sports
If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same presentations multiple times. I’ve seen the legendary Old Spice viral campaign get name-checked by a dozen lazy, platitude-spitting speakers who probably drew up their PowerPoint on the plane the night before. But at the recent…
Finding Some Value in Klout
One of the craziest arguments I’ve ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be more important than my credit rating. The day a Klout score prevents me from getting approved for a mortgage or car loan, I’ll be inclined to agree….
Why a Google+ Brand Page Could Be More Important Than Your Facebook Page
If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine results market. And that’s what Google+ brand pages are really all about. In fact, for brands that sell their products directly, I’d bet Google+ brand pages could…
WWE – Slamming the Competition in Social TV
Like most red-blooded American males, I grew up spending my Saturday mornings in the 80s watching the cartoonish gladiators of the WWE – it was WWF back in my day – battle in the name of good vs. evil. If you talk to your generational counterparts, they likely remember more than they’d care to admit…