Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and … Five Guidelines for Effective Twitter Hashtag MarketingRead more
Branding
Dabbling in Pinterest as an Early Adopter in Pro Sports
If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes … Dabbling in Pinterest as an Early Adopter in Pro SportsRead more
Finding Some Value in Klout
One of the craziest arguments I’ve ever had about social media was a conversation in which … Finding Some Value in KloutRead more
Why a Google+ Brand Page Could Be More Important Than Your Facebook Page
If you think Google+ will never be able to compete with Facebook in social networking, guess … Why a Google+ Brand Page Could Be More Important Than Your Facebook PageRead more
WWE – Slamming the Competition in Social TV
Like most red-blooded American males, I grew up spending my Saturday mornings in the 80s watching … WWE – Slamming the Competition in Social TVRead more