My love/hate relationship with LinkedIn

I check LinkedIn almost every day. It’s an incredible tool for keeping track of my professional network, and it’s partly responsible for changing the way I think about my career. Thanks to connections cultivated through LinkedIn, conference speaking opportunities, job offers and important business connections have fallen in my lap. Maintaining my LinkedIn profile and…

Working in the Sky

Until the last 18 months or so, the airplane was the one place where you had no choice but to disconnect from your digital life. If you’re lamenting the introduction of wireless on most of the major airlines, you probably skew a bit crotchety anyway. Face it: on a cross-country BOS>LAX trip, how else am…

10 Tips for Vendors Pitching Sports Marketers

If you work in a marketing capacity for a professional sports team, you’re a target. You’re constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers who want to sell you dime-a-dozen virtual products that won’t increase your bottom line, and are largely built on hype. Countless companies are all selling the same…

Finding Some Value in Klout

One of the craziest arguments I’ve ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be more important than my credit rating. The day a Klout score prevents me from getting approved for a mortgage or car loan, I’ll be inclined to agree….

“I’ll Write It…And We’ll Do it Live!”

Broadcasting is probably not my strong suit, but I had the chance to try a little something different on Friday, filling in as a guest co-host on the weekly live webcast for Hubspot, an inbound marketing company in Cambridge, MA. Joining Hubspot CMO Mike Volpe for their live streaming “Marketing Update,” I took a crack…