Category: Conferences
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2012
Dec 14Storytelling and Sports panel
If you've got two hours on your hands (who doesn't?) check out this panel discussion I did at the recent Futures of Entertainment conference, as we discussed the…
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2012
Feb 2210 Tips for Vendors Pitching Sports Marketers
If you work in a marketing capacity for a professional sports team, you're a target. You're constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers…
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2011
Nov 5Q&A on Sports and Social Media
The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on October 26, 2011. Congrats on keeping the Celtics site within the top…
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2011
Nov 5What Is the Value of a Facebook Fan?
I’ve done a bunch of social media panels, and a favorite query at these events goes something like this: “How much is a Facebook fan worth?” Depending on…
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2011
Oct 10AdAge Interview on Facebook Marketing
Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, I was interviewed by Christine Bunish for a…