If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same presentations multiple times. I’ve seen the legendary Old Spice viral campaign get name-checked by a dozen lazy, platitude-spitting speakers who probably drew up their PowerPoint on the plane the night before. But at the recent…
Category: E-Commerce
Putting the #FAIL in F-Commerce
I’ve heard a lot of vendor pitches over the last three years, and many of them came from companies who promised to monetize our Facebook audience via a native storefront on a tab in our fan page. And every time I was pitched by such vendors, I told them I wasn’t interested. I told them…