Broadcasting is probably not my strong suit, but I had the chance to try a little something different on Friday, filling in as a guest co-host on the weekly live webcast for Hubspot, an inbound marketing company in Cambridge, MA. Joining Hubspot CMO Mike Volpe for their live streaming “Marketing Update,” I took a crack…
Category: Facebook
AdAge Interview on Facebook Marketing
Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, I was interviewed by Christine Bunish for a perspective piece in AdAge’s DMA section. The following is a transcript from that interview that appeared in the magazine. “Digital technologies and social media have only recently…
IMS 2011 Panel and Interview on the Pulse Network
I’ve done my share of social media panels, but this one was one of the best. At the 2011 Inbound Marketing Summit in Boston on September 14, I took the stage with Ann Zeigler from the Boston Red Sox to talk about how our teams use social media and digital marketing. After the panel, I…
9/11 in a Social Media World
Ten years after the terrorist attacks of 9/11, a lot has changed in our world. Perhaps the biggest difference in American life that separates 2001 from 2011 is the proliferation of information technology and social media. Simply put, had the unprecedented events of 9/11 transpired in 2011, the tragedy would have been drastically different on…
Facebook News Feed tweak: UI enhancement or ad platform?
If there’s one thing that drives me crazy about Facebook, it’s their penchant for making drastic changes without notice, or giving user the opportunity to opt out, or ease into said revisions. Their latest revamp of the Chat tool comes to mind; constantly logging me into Facebook Chat whenever I log into Facebook is not…