I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked about here still resonates today.
Category: Social Media
Media Masters #10 – Molly McGrath, Fox Sports 1
For the 10th episode of Media Masters, I talked to Molly McGrath, an NFL sideline reporter, anchor and host at Fox Sports 1 who launched her on-camera career as the website reporter at the Boston Celtics. In under one year, Molly’s become a break out star at the new network, and is now featured on…
Media Masters #9 – Alex Restrepo – New Orleans Saints and Snapchat
I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind. If nothing else, it’s probably worth giving a try. We had a long conversation about how…
Media Masters #3 – Jeopardy! Champ Brad Rutter
In Episode #3, Brad Rutter, the all-time leading money winner in the history of Jeopardy!, talks to Media Masters about his success on the show, what makes him such an adept player, and going head-to-head against Ken Jennings and IBM’s Watson. More from Media Masters Media Masters on iTunes | Media Masters on SoundCloud
Media Masters Podcast – Episode 1 – Dan Harbison, Caesars Entertainment (Part 1)
I’m taking up a new hobby in 2014 and launching a podcast. The idea is simple; I’m going to talk to some of the leaders in digital, social and traditional media who I’ve gotten the chance to know (and a few I’ve never met) to learn more about their work and share it with people…