I’ve done my share of social media panels, but this one was one of the best. At the 2011 Inbound Marketing Summit in Boston on September 14, I took the stage with Ann Zeigler from the Boston Red Sox to talk about how our teams use social media and digital marketing. After the panel, I…
Category: Social Media
9/11 in a Social Media World
Ten years after the terrorist attacks of 9/11, a lot has changed in our world. Perhaps the biggest difference in American life that separates 2001 from 2011 is the proliferation of information technology and social media. Simply put, had the unprecedented events of 9/11 transpired in 2011, the tragedy would have been drastically different on…
Avoiding Twitter Spam: How Not To Get Hacked
In the last few weeks, Twitter hacking has run rampant and social spam is spreading faster than ever. While there’s no way to truly ever guarantee you’ll never be affected, most of it can be avoided with some simple insight and a healthy dose of precaution. Spoiler alert: Stop clicking on links. What follows is…
Facebook News Feed tweak: UI enhancement or ad platform?
If there’s one thing that drives me crazy about Facebook, it’s their penchant for making drastic changes without notice, or giving user the opportunity to opt out, or ease into said revisions. Their latest revamp of the Chat tool comes to mind; constantly logging me into Facebook Chat whenever I log into Facebook is not…
10 Questions on Social Media with Our Lady Peace’s Jeremy Taggart
While social media’s established a strong foothold in the sports world, I’m always fascinated by how every day people use it. You know, people who aren’t digital marketers, public relations reps, journalists, or @Ochocinco, for that matter. Along those lines, one of the cool things about Twitter is that you can interact with people of…