In Episode #3, Brad Rutter, the all-time leading money winner in the history of Jeopardy!, talks to Media Masters about his success on the show, what makes him such an adept player, and going head-to-head against Ken Jennings and IBM’s Watson.
I’m taking up a new hobby in 2014 and launching a podcast. The idea is simple; I’m going to talk to some of the leaders in digital, social and traditional media who I’ve gotten the chance to know (and a few I’ve never met) to learn more about their work and share it with people who may find it interesting and relevant.
My first call was to Dan Harbison (@darbison), who’s currently the Global Head of New Media at Caesars Entertainment Corporation in Las Vegas, NV. I’ve known Dan since about 2005 from his days as the Sr. Director of Digital Marketing and Media at the Portland Trail Blazers, and he’s a guy who I respect tremendously. We talked for over an hour, and probably could have gone on for another hour. We split the conversation into two parts.
The first episode (just over 40 minutes) covers Dan’s outlook on database marketing, the differences between working in the NBA and the gaming/casino industry, what makes a great hashtag, and whose marketing during the Super Bowl actually worked. I really enjoyed our conversation and hopefully a few digital marketing/social media geeks out there will as well.
Here’s a 60-minute video of my first conference keynote, a Keynote Conversation I did with Matt McGee at SMX Social Media Las Vegas talking about how the Celtics handle digital and social media.
You’ve probably heard that tweets that include images generate better-than-average engagement, and it seems to be a logical assessment. After all, social media is truly a visual medium.
Instagram is a wildly popular social network, and its original “Twitter for images” reputation helped users understand the medium, spurring the rapid growth that eventually led to its acquisition by Facebook. In turn, Twitter struck back by not allowing its images to be natively displayed in tweets.
As a brand marketer, you’re probably thinking it may make sense to link to your Instagram images on Twitter to help give your Instagram account more exposure. That’s certainly a reasonable objective. But if you’re looking to reach more people, and reach folks who may otherwise never see your content, embedding the image is the way to go.
To test this theory, I sent out two separate tweets to the Celtics Twitter account with identical content about 12 hours apart. The tweet shows Rajon Rondo handing out food to families in need at The Greater Boston Food Bank just before Thanksgiving. It’s a feel-good story and one that has retweet legs for sure. The only difference being that the first tweet included a link to the Instagram, and the second one used an embedded image.
The results? The embedded image tweet got as much interaction in its first 30 minutes as the Instagram tweet got in 12 hours. I certainly wouldn’t claim that it’s an apples-to-apples comparison, given the 10PM time of the first post and the 10am time of the second post, but it’s still worth consideration. And given that our Twitter account has 1.2 million followers all over the globe, the time a tweet goes out probably doesn’t have as much impact as you might imagine it would.
For an update on the numbers, take a look at the Retweet and Favorites below:
— Boston Celtics (@celtics) November 27, 2013
Our @Celtics twitter feed was one of just two pro sports teams named to the annual Sports Illustrated Twitter 100, a list of the best feeds in all of sports. That’s a pretty cool honor.
Sports Illustrated said of @Celtics, “The Celtics franchise is duly celebrated for its history of excellence, and the clubâ€™s Twitter has, fittingly, emerged as one of best in the NBA. With more than 1.2 million followers, the Celtics are the third-most followed NBA team on Twitter and continue to set the standard in fan engagement.”