I’ve done my share of social media panels, but this one was one of the best. At the 2011 Inbound Marketing Summit in Boston on September 14, I took the stage with Ann Zeigler from the Boston Red Sox to talk about how our teams use social media and digital marketing. After the panel, I…
Remembering Jack Falla
I wrote this piece three years ago upon learning of the death of my friend and mentor, Jack Falla, who claimed to teach sportswriting but actually taught about life. Jack passed away from a sudden heart attack on September 14, 2008. I’ve yet to meet anyone with the same incredible combination of humility, wit, incisive…
9/11 in a Social Media World
Ten years after the terrorist attacks of 9/11, a lot has changed in our world. Perhaps the biggest difference in American life that separates 2001 from 2011 is the proliferation of information technology and social media. Simply put, had the unprecedented events of 9/11 transpired in 2011, the tragedy would have been drastically different on…
Avoiding Twitter Spam: How Not To Get Hacked
In the last few weeks, Twitter hacking has run rampant and social spam is spreading faster than ever. While there’s no way to truly ever guarantee you’ll never be affected, most of it can be avoided with some simple insight and a healthy dose of precaution. Spoiler alert: Stop clicking on links. What follows is…
Perks of the Job: Legends Interviews
No matter how cool your job may be, it’s still a job and sometimes you need a reminder of how lucky you are. Well, I got one of those this week when I had the chance to catch up with a trio of Celtics legends, guys who paved the way for the NBA stars of…