Here are my 10 predictions for social media and digital marketing in 2011.
Just this week, I spoke to a marketing class from a local university about my job with the Celtics and how we attack social media. The class was comprised mostly of seniors who are about to enter the job market, so where I could, I tried to give them advice about resumes, cleaning up their…
If you’ve checked out Klout.com and laughed at your score, perhaps it’s time to think again, if you’re the type who freaks out at “Next Big Thing” declarations from blogs.
For all the hype Facebook Messages got last week, I’ve got to say I’m pretty underwhelmed after a day with the new service.
If Facebook’s massive user base adopts Facebook’s new messaging platform en masse and continues to abandon e-mail, marketers will have to adjust. If only it were that easy.