Talking to students about social media and digital marketing

Just this week, I spoke to a marketing class from a local university about my job with the Celtics and how we attack social media. The class was comprised mostly of seniors who are about to enter the job market, so where I could, I tried to give them advice about resumes, cleaning up their…

Social Scoring: Life changing?

If you’ve checked out Klout.com and laughed at your score, perhaps it’s time to think again, if you’re the type who freaks out at “Next Big Thing” declarations from blogs.