Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a “limited-time offer,” it’s generally because sales are slow, and not because quantities are running out.
Speaking on Instagram Influencers at Digital Summit Phoenix this week
I’m looking forward to speaking Tuesday morning at Digital Summit Phoenix, where I’ll present on Instagram Influencers.
Burger King’s unique Location-Based #WhopperDetour promotion gives customers a reason to download app
Burger King made news this week by offering up its iconic Whopper sandwich for just one cent on their mobile app. It’s an incredible deal.
Interview: Bring your traditional brand into the digital world
I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked about here still resonates today.
Go See America
If you follow my Instagram (http://www.instagram.com/peterstringer), you probably think I travel every week. I wish that we’re the case. If anyone wants to pay me to do that, I’m all ears. But in the last few months, I’ve really rediscovered my love of photography through my passion for travel. I take my Nikon with me…