I’m almost convinced Facebook staged Wednesday’s all-day near-blackout on purpose.
Chasing snow at Zion National Park: How to market a unique experience
Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a “limited-time offer,” it’s generally because sales are slow, and not because quantities are running out.
Speaking on Instagram Influencers at Digital Summit Phoenix this week
I’m looking forward to speaking Tuesday morning at Digital Summit Phoenix, where I’ll present on Instagram Influencers.
Burger King’s unique Location-Based #WhopperDetour promotion gives customers a reason to download app
Burger King made news this week by offering up its iconic Whopper sandwich for just one cent on their mobile app. It’s an incredible deal.
Interview: Bring your traditional brand into the digital world
I did this interview in 2015 at the DMA Conference in Boston about making traditional brands … Interview: Bring your traditional brand into the digital worldRead more