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Instagram, Tom Sawyer, The Terminator and Don Draper
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Instagram, Tom Sawyer, The Terminator and Don Draper

I’m almost convinced Facebook staged Wednesday’s all-day near-blackout on purpose.

by Peter Stringer•March 14, 2019March 14, 2019•0
Chasing snow at Zion National Park: How to market a unique experience
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Chasing snow at Zion National Park: How to market a unique experience

Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a “limited-time offer,” it’s generally because sales are slow, and not because quantities are running out.

by Peter Stringer•February 24, 2019March 6, 2019•0
Speaking on Instagram Influencers at Digital Summit Phoenix this week
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Speaking on Instagram Influencers at Digital Summit Phoenix this week

I’m looking forward to speaking Tuesday morning at Digital Summit Phoenix, where I’ll present on Instagram Influencers.

by Peter Stringer•February 10, 2019February 10, 2019•0
Burger King’s unique Location-Based #WhopperDetour promotion gives customers a reason to download app
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Burger King’s unique Location-Based #WhopperDetour promotion gives customers a reason to download app

Burger King made news this week by offering up its iconic Whopper sandwich for just one cent on their mobile app. It’s an incredible deal.

by Peter Stringer•December 12, 2018April 12, 2019•0
Interview: Bring your traditional brand into the digital world
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Interview: Bring your traditional brand into the digital world

I did this interview in 2015 at the DMA Conference in Boston about making traditional brands … Interview: Bring your traditional brand into the digital worldRead more

by Peter Stringer•August 3, 2018January 15, 2019•0

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