If you work in a marketing capacity for a professional sports team, you’re a target. You’re constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers who want to sell you dime-a-dozen virtual products that won’t increase your bottom line, and are largely built on hype. Countless companies are all selling the same…
Dabbling in Pinterest as an Early Adopter in Pro Sports
If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same presentations multiple times. I’ve seen the legendary Old Spice viral campaign get name-checked by a dozen lazy, platitude-spitting speakers who probably drew up their PowerPoint on the plane the night before. But at the recent…
Finding Some Value in Klout
One of the craziest arguments I’ve ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be more important than my credit rating. The day a Klout score prevents me from getting approved for a mortgage or car loan, I’ll be inclined to agree….
Putting the #FAIL in F-Commerce
I’ve heard a lot of vendor pitches over the last three years, and many of them came from companies who promised to monetize our Facebook audience via a native storefront on a tab in our fan page. And every time I was pitched by such vendors, I told them I wasn’t interested. I told them…
Is Your Mac Becoming an iOS Device?
I’ve been using Macs since I first knew what a computer was, but with each passing OS update, the lines are blurring. Today’s announcement that OS X 10.8 Mountain Lion will include iMessage functionality means that your desktop is slowly merging with iOS. At some point, they’ll probably be the same operating system. Mashable has…