The Boston Globe gave the Celtics a brief write up for our social media efforts, as … The Boston Globe Goes Inside the Celtics’ Social Media EffortsRead more
Author: Peter Stringer
Working in the Sky
Until the last 18 months or so, the airplane was the one place where you had … Working in the SkyRead more
Five Guidelines for Effective Twitter Hashtag Marketing
Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and … Five Guidelines for Effective Twitter Hashtag MarketingRead more
Boston Herald: Twitter Helps Celtics Generate Own Buzz
The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans … Boston Herald: Twitter Helps Celtics Generate Own BuzzRead more
How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how … How the Celtics Glean Data and Social Media ROI from FacebookRead more