Leslie Barber (@LBarbs35) has 240 Twitter followers, but she probably knows more about social media than you do. She just leveraged the power of social media to change the life of a charming 6-year old girl who’s near and dear to her heart, giving her an amazing experience she’ll never forget. Avalanna Routh has been…
Author: Peter Stringer
SES Chicago Conference – Celtics & Social Media Interview
Here’s a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media platforms to connect with fans around the world, and why collecting data is so important for brands on Facebook.
Bill Russell Interview
It’s always neat to get to talk to an NBA legend. It’s one of the perks of working for the 17-Time World Champions! In this interview, I talked to 11-time NBA Champion Bill Russell about having a statue in his honor in the city of Boston, and why mentoring is so important to him.
Why a Google+ Brand Page Could Be More Important Than Your Facebook Page
If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine results market. And that’s what Google+ brand pages are really all about. In fact, for brands that sell their products directly, I’d bet Google+ brand pages could…
Q&A on Sports and Social Media
The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on October 26, 2011. Congrats on keeping the Celtics site within the top 5 most trafficked (among NBA sites), what’s the key to that success? Stringer: When I first joined the Celtics in 2005, our team was not a championship…