Burger King made news this week by offering up its iconic Whopper sandwich for just one cent on their mobile app. It’s an incredible deal.
Brand Marketing
Interview: Bring your traditional brand into the digital world
I did this interview in 2015 at the DMA Conference in Boston about making traditional brands … Interview: Bring your traditional brand into the digital worldRead more
Media Masters #18 – Bob Ryan, Legendary Boston Globe Sportswriter
Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some … Media Masters #18 – Bob Ryan, Legendary Boston Globe SportswriterRead more
Media Masters #10 – Molly McGrath, Fox Sports 1
For the 10th episode of Media Masters, I talked to Molly McGrath, an NFL sideline reporter, … Media Masters #10 – Molly McGrath, Fox Sports 1Read more
Media Masters #9 – Alex Restrepo – New Orleans Saints and Snapchat
I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, … Media Masters #9 – Alex Restrepo – New Orleans Saints and SnapchatRead more