Burger King made news this week by offering up its iconic Whopper sandwich for just one cent on their mobile app. It’s an incredible deal.
Category: Brand Marketing
Interview: Bring your traditional brand into the digital world
I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked about here still resonates today.
Media Masters #18 – Bob Ryan, Legendary Boston Globe Sportswriter
Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses his outstanding career, how sports journalism has evolved over his newspaper days, and talks about his new book, “Scribe: My Life in Sports.” For a kid who…
Media Masters #10 – Molly McGrath, Fox Sports 1
For the 10th episode of Media Masters, I talked to Molly McGrath, an NFL sideline reporter, anchor and host at Fox Sports 1 who launched her on-camera career as the website reporter at the Boston Celtics. In under one year, Molly’s become a break out star at the new network, and is now featured on…
Media Masters #9 – Alex Restrepo – New Orleans Saints and Snapchat
I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind. If nothing else, it’s probably worth giving a try. We had a long conversation about how…