Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and … Five Guidelines for Effective Twitter Hashtag MarketingRead more
Digital Marketing
Boston Herald: Twitter Helps Celtics Generate Own Buzz
The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans … Boston Herald: Twitter Helps Celtics Generate Own BuzzRead more
How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how … How the Celtics Glean Data and Social Media ROI from FacebookRead more
Mashable Covers Celtics on Pinterest
Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams … Mashable Covers Celtics on PinterestRead more
10 Tips for Vendors Pitching Sports Marketers
If you work in a marketing capacity for a professional sports team, you’re a target. You’re … 10 Tips for Vendors Pitching Sports MarketersRead more