The Boston Globe gave the Celtics a brief write up for our social media efforts, as … The Boston Globe Goes Inside the Celtics’ Social Media EffortsRead more
Marketing
Five Guidelines for Effective Twitter Hashtag Marketing
Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and … Five Guidelines for Effective Twitter Hashtag MarketingRead more
How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how … How the Celtics Glean Data and Social Media ROI from FacebookRead more
Mashable Covers Celtics on Pinterest
Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams … Mashable Covers Celtics on PinterestRead more
10 Tips for Vendors Pitching Sports Marketers
If you work in a marketing capacity for a professional sports team, you’re a target. You’re … 10 Tips for Vendors Pitching Sports MarketersRead more