If you work in a marketing capacity for a professional sports team, you’re a target. You’re constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers who want to sell you dime-a-dozen virtual products that won’t increase your bottom line, and are largely built on hype. Countless companies are all selling the same…
Category: Networking
Finding Some Value in Klout
One of the craziest arguments I’ve ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be more important than my credit rating. The day a Klout score prevents me from getting approved for a mortgage or car loan, I’ll be inclined to agree….
Why a Google+ Brand Page Could Be More Important Than Your Facebook Page
If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine results market. And that’s what Google+ brand pages are really all about. In fact, for brands that sell their products directly, I’d bet Google+ brand pages could…
“I’ll Write It…And We’ll Do it Live!”
Broadcasting is probably not my strong suit, but I had the chance to try a little something different on Friday, filling in as a guest co-host on the weekly live webcast for Hubspot, an inbound marketing company in Cambridge, MA. Joining Hubspot CMO Mike Volpe for their live streaming “Marketing Update,” I took a crack…
10 Questions on Social Media with Our Lady Peace’s Jeremy Taggart
While social media’s established a strong foothold in the sports world, I’m always fascinated by how every day people use it. You know, people who aren’t digital marketers, public relations reps, journalists, or @Ochocinco, for that matter. Along those lines, one of the cool things about Twitter is that you can interact with people of…