If you work in a marketing capacity for a professional sports team, you’re a target. You’re constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers who want to sell you dime-a-dozen virtual products that won’t increase your bottom line, and are largely built on hype. Countless companies are all selling the same…
Category: Social Media
Finding Some Value in Klout
One of the craziest arguments I’ve ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be more important than my credit rating. The day a Klout score prevents me from getting approved for a mortgage or car loan, I’ll be inclined to agree….
Never Say Never: How Social Media Helped Avalanna Meet Justin Bieber
Leslie Barber (@LBarbs35) has 240 Twitter followers, but she probably knows more about social media than you do. She just leveraged the power of social media to change the life of a charming 6-year old girl who’s near and dear to her heart, giving her an amazing experience she’ll never forget. Avalanna Routh has been…
SES Chicago Conference – Celtics & Social Media Interview
Here’s a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media platforms to connect with fans around the world, and why collecting data is so important for brands on Facebook.
Why a Google+ Brand Page Could Be More Important Than Your Facebook Page
If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine results market. And that’s what Google+ brand pages are really all about. In fact, for brands that sell their products directly, I’d bet Google+ brand pages could…