I’m taking up a new hobby in 2014 and launching a podcast. The idea is simple; I’m going to talk to some of the leaders in digital, social and traditional media who I’ve gotten the chance to know (and a few I’ve never met) to learn more about their work and share it with people…
Category: Sports Marketing
SMX Social Media Las Vegas – Keynote Conversation
Here’s a 60-minute video of my first conference keynote, a Keynote Conversation I did with Matt McGee at SMX Social Media Las Vegas talking about how the Celtics handle digital and social media.
Embed images, not Instagram links, for more Twitter engagement
You’ve probably heard that tweets that include images generate better-than-average engagement, and it seems to be a logical assessment. After all, social media is truly a visual medium. Instagram is a wildly popular social network, and its original “Twitter for images” reputation helped users understand the medium, spurring the rapid growth that eventually led to…
@Celtics Named to Sports Illustrated’s “Twitter 100”
Our @Celtics twitter feed was one of just two pro sports teams named to the annual Sports Illustrated Twitter 100, a list of the best feeds in all of sports. That’s a pretty cool honor. Sports Illustrated said of @Celtics, “The Celtics franchise is duly celebrated for its history of excellence, and the club’s Twitter…
Boston Business Journal Interview
I did a quick interview with the Boston Business Journal earlier this week after the Celtics won their “Social Madness” competition for large social brands in the Boston area. The interview talks about the Celtics’ strategy on digital, social and video content. Interview: Celtics’ head of social media: Email is still king