I did a quick interview with the Boston Business Journal earlier this week after the Celtics won their “Social Madness” competition for large social brands in the Boston area. The interview talks about the Celtics’ strategy on digital, social and video content. Interview: Celtics’ head of social media: Email is still king
Category: Video
WWE – Slamming the Competition in Social TV
Like most red-blooded American males, I grew up spending my Saturday mornings in the 80s watching the cartoonish gladiators of the WWE – it was WWF back in my day – battle in the name of good vs. evil. If you talk to your generational counterparts, they likely remember more than they’d care to admit…
“I’ll Write It…And We’ll Do it Live!”
Broadcasting is probably not my strong suit, but I had the chance to try a little something different on Friday, filling in as a guest co-host on the weekly live webcast for Hubspot, an inbound marketing company in Cambridge, MA. Joining Hubspot CMO Mike Volpe for their live streaming “Marketing Update,” I took a crack…
IMS 2011 Panel and Interview on the Pulse Network
I’ve done my share of social media panels, but this one was one of the best. At the 2011 Inbound Marketing Summit in Boston on September 14, I took the stage with Ann Zeigler from the Boston Red Sox to talk about how our teams use social media and digital marketing. After the panel, I…
I Will Follow: Social Media Lessons from U2
Seeking a few friends who wanted to join a band, Larry Mullen Jr. started U2 by posting a note on a message board in the Mount Temple Comprehensive School in Dublin in the fall of 1976, almost 35 years ago. If that’s not old school social networking, I don’t know what is. Yet, had Mullen…