I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored. Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013. More from Media Masters Media Masters on…
Category: Brand Marketing
Media Masters – Chris Nowinski, Concussion Expert and Retired WWE Wrestler
My most recent podcast is easily the most important episode I’ve done. I talked to Chris Nowinski, a Harvard grad who pursued a dream by becoming a WWE wrestler, only to have his career taken from him because of concussion problems. After retiring, Nowinski went on a crusade to educate athletes about the dangers of…
Media Masters Podcast – Episode 1 – Dan Harbison, Caesars Entertainment (Part 1)
I’m taking up a new hobby in 2014 and launching a podcast. The idea is simple; I’m going to talk to some of the leaders in digital, social and traditional media who I’ve gotten the chance to know (and a few I’ve never met) to learn more about their work and share it with people…
SMX Social Media Las Vegas – Keynote Conversation
Here’s a 60-minute video of my first conference keynote, a Keynote Conversation I did with Matt McGee at SMX Social Media Las Vegas talking about how the Celtics handle digital and social media.
Embed images, not Instagram links, for more Twitter engagement
You’ve probably heard that tweets that include images generate better-than-average engagement, and it seems to be a logical assessment. After all, social media is truly a visual medium. Instagram is a wildly popular social network, and its original “Twitter for images” reputation helped users understand the medium, spurring the rapid growth that eventually led to…