The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans … Boston Herald: Twitter Helps Celtics Generate Own BuzzRead more
Brand Marketing
How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how … How the Celtics Glean Data and Social Media ROI from FacebookRead more
Mashable Covers Celtics on Pinterest
Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams … Mashable Covers Celtics on PinterestRead more
Dabbling in Pinterest as an Early Adopter in Pro Sports
If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes … Dabbling in Pinterest as an Early Adopter in Pro SportsRead more
Finding Some Value in Klout
One of the craziest arguments I’ve ever had about social media was a conversation in which … Finding Some Value in KloutRead more