The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on … Q&A on Sports and Social MediaRead more
Sports Marketing
What Is the Value of a Facebook Fan?
I’ve done a bunch of social media panels, and a favorite query at these events goes … What Is the Value of a Facebook Fan?Read more
WWE – Slamming the Competition in Social TV
Like most red-blooded American males, I grew up spending my Saturday mornings in the 80s watching … WWE – Slamming the Competition in Social TVRead more
Erin Sharoni: Leveraging Twitter To Grow Your Brand
It wasn’t long ago that Erin Sharoni dismissed Twitter. A year-and-a-half later, @ErinSharoni attributes much of … Erin Sharoni: Leveraging Twitter To Grow Your BrandRead more
AdAge Interview on Facebook Marketing
Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference … AdAge Interview on Facebook MarketingRead more