The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on October 26, 2011. Congrats on keeping the Celtics site within the top 5 most trafficked (among NBA sites), what’s the key to that success? Stringer: When I first joined the Celtics in 2005, our team was not a championship…
Category: Sports Marketing
What Is the Value of a Facebook Fan?
I’ve done a bunch of social media panels, and a favorite query at these events goes something like this: “How much is a Facebook fan worth?†Depending on which study you read, you’ll see estimates ranging from a few dollars each to $120 dollars a head. And I always tell people, if the answer is…
WWE – Slamming the Competition in Social TV
Like most red-blooded American males, I grew up spending my Saturday mornings in the 80s watching the cartoonish gladiators of the WWE – it was WWF back in my day – battle in the name of good vs. evil. If you talk to your generational counterparts, they likely remember more than they’d care to admit…
Erin Sharoni: Leveraging Twitter To Grow Your Brand
It wasn’t long ago that Erin Sharoni dismissed Twitter. A year-and-a-half later, @ErinSharoni attributes much of her success to the microblogging platform and the contacts she’s made by connecting to people via Twitter. She’s currently the sideline reporter on Darren Rovell’s new show, “CNBC SportsBiz: Game On” which airs Fridays at 7pm EST on Versus,…
AdAge Interview on Facebook Marketing
Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, I was interviewed by Christine Bunish for a perspective piece in AdAge’s DMA section. The following is a transcript from that interview that appeared in the magazine. “Digital technologies and social media have only recently…