The Boston Globe gave the Celtics a brief write up for our social media efforts, as … The Boston Globe Goes Inside the Celtics’ Social Media EffortsRead more
Working in the Sky
Until the last 18 months or so, the airplane was the one place where you had … Working in the SkyRead more
Five Guidelines for Effective Twitter Hashtag Marketing
Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and … Five Guidelines for Effective Twitter Hashtag MarketingRead more
Boston Herald: Twitter Helps Celtics Generate Own Buzz
The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans … Boston Herald: Twitter Helps Celtics Generate Own BuzzRead more
How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how … How the Celtics Glean Data and Social Media ROI from FacebookRead more