📈 Case Study: Scaling a DTC Swimwear Brand with Meta Ads in 2025 Overview In early … DTC Case Study: Swimwear ClientRead more
Marketing
If Instagram Likes Go Away, It’s the Beginning of the End for Influencers
Late last week, a TechCrunch story made the rounds on Twitter that Instagram was considering removing the likes count from organic feed posts.
I (Don’t) Want My IGTV
Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram can’t seem to figure out long-form video.
Chasing snow at Zion National Park: How to market a unique experience
Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a “limited-time offer,” it’s generally because sales are slow, and not because quantities are running out.
Speaking on Instagram Influencers at Digital Summit Phoenix this week
I’m looking forward to speaking Tuesday morning at Digital Summit Phoenix, where I’ll present on Instagram Influencers.